Mindful Communication Podcast episode #26 - Tapping into Fan Culture

Jan 20, 2020

David Meerman Scott is an internationally acclaimed business strategies, entrepreneur, advisor to emerging companies, and public speaker. He is the best-selling author of 10 previous books including The New Rules of Marketing & PR. His newest book is called Fanocracy: Turning Fans Into Customers and Customers Into Fans. In this episode we dive deep into the power of fandom, digging into what makes fans and what pushes them away, as well as how this same fandom can apply not only to companies but to individuals as well.

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